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Research papers

Theoretical and practical difficulties encountered in setting up a European data bank in the field of telecommunications

The European Commission asked the European Consultancy Organisation (ETCO) in 1986 to evaluate future demand for broadband telecommunications in order to be able to provide the requisite types of carrier services and infrastructures. The two...

Catalogue: Seminar 1988: International Marketing Reserarch
Authors: Chantal Le Bras, Jerome Hervio
June 15, 1988
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Citation

Le Bras and Hervio (1988a, June 15). Theoretical and practical difficulties encountered in setting up a European data bank in the field of telecommunications. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/theoretical-and-practical-difficulties-encountered-in-setting-up-a-european-data-bank-in-the-field-of-telecommunications


Research papers

Analyzing the internal company environment in commercial strategy and image strategy studies

For their external, customer-targeted research, industrial market researchers have access to a varied range of quantitative and qualitative methods adapted to the particular characteristics of the environment under study. Polling is an accurate means...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Jerome Hervio
June 15, 1986
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Citation

Hervio, J. (1986a, June 15). Analyzing the internal company environment in commercial strategy and image strategy studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/analyzing-the-internal-company-environment-in-commercial-strategy-and-image-strategy-studies